NASCAR is planning to build a 58,0000 square-foot facility adjacent to the NASCAR R&D Center in Concord, N.C.
BY HENRY FREDERICK / HEADLINE SURFER
DAYTONA BEACH, Fla. -- From its corporate headquarters here at Daytona International Speedway, NASCAR announced construction will begin on a brand new state-of-the-art productions facility later this summer.
The 58,000-square-foot facility will be built on the land adjacent to the NASCAR R&D Center in Concord, North Carolina.
The new facility will house approximately 125 NASCAR Productions and MRN employees with further room to expand operations in the future. NASCAR will continue to have a significant presence in the Uptown Charlotte area, with a large contingent of employees remaining in Five Fifty South (formerly known as NASCAR Plaza) for the foreseeable future.
NASCAR will make significant investments in its production infrastructure and technology to deliver first-class live event production and content to NASCAR’s fans and industry partners. This commitment furthers NASCAR’s mission of providing fans with enhanced content that brings them closer to the sport.
“The scope and scale of the NASCAR Productions business has fundamentally changed in recent years, with NASCAR’s live event production operation more than doubling since 2018," said Brian Herbst, NASCAR senior vice president for Media and Productions. "Developing a state-of-the-art facility that can accommodate our continued expansion was paramount."
“The scope and scale of the NASCAR Productions business has fundamentally changed in recent years, with NASCAR’s live event production operation more than doubling since 2018," said Brian Herbst, NASCAR senior vice president for Media and Productions. "Developing a state-of-the-art facility that can accommodate our continued expansion was paramount."
Herbst added, "In this evolving sports media landscape, live event production and investing in technology that enhances the fan viewing experience has never been more important - it’s essential that our new workspace can facilitate that strategic growth.”
NASCAR Productions will produce more than 500 live events in 2022, up from 200 live events in 2018. Through a partnership with NEP Group, an industry leader in delivering solutions for broadcast and live events, the new NASCAR Productions facility will be outfitted with the latest broadcast equipment and software to create high-end production quality and content.
The new location is strategically located next to the NASCAR R&D Center and will be more closely situated to a majority of NASCAR team operations. The facility will offer more space and will be a far more efficient resource for the industry at large. Though still in the early stages of development, the new facility is expected to be fully operational by the start of the 2024 season.
NASCAR Studios, the sanctioning body’s hub for content strategy, creation, and distribution will also have employees based at the new facility in Concord.
NASCAR will conduct a ceremonially ground-breaking event on Wednesday, Aug. 31. More information will be shared as details for the event become finalized, a NASCAR official told Headline Surfer.
About the Byline Writer: Henry Frederick is a member of the working press and publisher of Headline Surfer, the award-winning 24/7 internet news outlet launched in 2008 along the I-4 tourism corridor in greater Daytona Beach to Orlando from Lake Mary, Florida via HeadlineSurfer.com. Frederick has amassed 115 award-winning bylines in print & online. He earned his Master of Arts in New Media Journalism from Full Sail University in 2019. He was a breaking news reporter (metro cops & courts beat) for the Daytona Beach News-Journal for nearly a decade. And Before that worked the same beat for The Journal-News/Gannett Suburban Newspapers in Rockland/Westchester counties, NY, dating back to 1989. Having witnessed the execution of serial killer Aileen Wuornos in Florida's death chamber and covering other high-profile cases such as the George Zimmerman murder trial, Frederick has appeared on national crime shows on Discovery ID, Reelz, and the Oxygen Network series "Snapped" for his analysis. AWJ: