DAYTONA BEACH -- The head of the Halifax Area Advertising Authority welcomed tourism executive Jeffrey Hentz who began his has duties today as the new president and chief executive officer of the Daytona Beach Area Convention and Visitors Bureau.
"We are excited to have Jeff join and lead our tourism marketing team," said Sean Belgrade, chairman of the Halifax Area Advertising Authority, which oversees the Daytona Beach area's tourism marketing efforts. "This is the start of an exciting era for the Daytona Beach area."
Hentz, most recently the executive director and chief executive officer for California's Destination Yosemite/Mariposa County Convention and Visitors Bureau, has more than 20 years of sales and marketing experience in the travel and tourism industry. He has served as chairman of Visit California's High Sierra Region and as a member of the Visit California Marketing Commission and International Advisory Board. Hentz is actively involved in several professional industry associations including Destination Marketing Association International and Educational Seminar for Tourism Organizations.
Hentz is a graduate of the University of Central Florida in Orlando.
The Daytona Beach Area Convention and Visitors Bureau is the branding, sales and marketing agency responsible for positioning Daytona Beach as the destination of choice for leisure and group business for the economic benefit of the region.