Internet newspaper and Daytona Kennel Club & Poker Room ink advertising and marketing partnership


DaytonaKennel Club & Poker Room / Headline SurferDaytonaKennel Club locator / Headline SurferDaytona Kennel snapshot / Headline SurferDAYTONA BEACH -- Headline Surfer, Central Florida's 24/7 award-winning Internet newspaper, has signed an exclusive 18-month advertising and marketing agreement with the Daytona Beach Kennel Club & Poke Room that begins today.

The agreement was inked with Dan Francati, president and general manager of the kennel club, who said he's pleased to partner with the Internet newspaper and its online audience.

"We're excited to show our support for the news and information provided by Headline Surfer, which is where a lot of people are getting their information and we are happy to be a part of it," Francati said.

"We're excited to show our support for the news and information provided by Headline Surfer, which is where a lot of people are getting their information and we are happy to be a part of it," Francati said.

Headline Surfer will provide the kennel club around-the-clock exposure witha second-tier top of the page rotating banner on its 7,000-plus daily pages along with up to 500 paste-in ads on the bottom of select stories and blogs over the next 18 monhs.

In addition, the kennel club with receive sporadic advertising in Headline Surfer videos. The Internet newspaper will provide six profile stories and ongoing news release type items throughout the course of the 18-month marketing.

Additionally, the Kennel club's advertising banner will be featured with select promotional products, including Headline Surfer's upcoming fifth anniversary in April.

The Daytona Beach Kennel Club & Poker Room is the second major Daytona Beach-based advertiser behind John's Appliance & Bedding, which signed on with Headline Surfer for a similar deal in December.

Other major anchor advertisers for Headline Surfer include Edwater Towing & Recovery / Myron's Auto Service, Clancy's Cantina of New Smyrna Beach, Norwoods Restaurant & Wine Shop of New Smyrna Beach and Ocean Properties & Management of New Smyrna Beach.

Headline Surfer fast facts:

Headline Surfer analytics / Headline SurferGoogle Analytics / Headline Surfer is the second strongest media outlet in Volusia County behind the Daytona Beach News-Journal with its strongest viewership in the greater Daytona Beach/New Smyrna Beach markets as well as in the Orlando area with growing readership in Titusville, Palm Coast, Lake Mary, Sanford and Deltona.

Headline Surfer is a registered trademark and the umbrella name for NSB News LLC, owned and operated under a sole proprietorship by award-winning journalist Henry Frederick. It was launched April 7, 2008, in New Smyrna Beach, initially as NSB, by Frederick with intitial financial investment by the late Peter Mallory, making it the the very first around the clock Internet newspaper in Florida.
Within a year, was added as a secondary URL and last spring was added as the third and main domain, though the search engines still carry as a source.
Headline Surfer is one of the few 24/7 Internet newspapers worldwide whose editorial content (stories, images and videos) are carried around the clock in Google's News Directories. Headline Surfer is accessed by virtually every city in Florida, all 50 states and most countries worldwide on a regular basis.
Frederick won more awards in the Florida Press Club journalism contest than any othe reporter statewide with four such awards for General News Writing, Public Safety Reporting, Blog Writing and Best Online Presentation (including social media).
Frederick won 10 major journalism industry awards during his 8 1/2 years with the Daytona Beach News-Journal, moe than any other reporter, including coverage of serial killer Aileen Wuornos' execution, Teresa Earnhardt's court battle to keep her husband's autopsy photos sealed and the Trull Brothers murder trial among myriad stories. His most prestigious award came in 1998, the James K. Batten Award for Outstanding Public Service, for his week-long series on life inside impoverished Spring Hill on the outskirts of DeLand.
In all, Frederick has won nearly two dozen journalism industry awards as a breaking news and investigative reporter and city editor for newspapers in Florida, New York, Massachusetts and Connecticut.