DAYTONA BEACH -- The Central Florida media focus on the 2-year-old Daytona boy who drowned in a retention pond Monday behind his home and in-depth advance reporting on the New Year's Eve block parties in Daytona Beach and New Smyrna Beach are dominating local news coverage during the noon hour today.
Headline Surfer®, the smallest of the daily media outlets and the lone new media representative, was among the top news outlets reporting on the drowning. And the 24/7 internet newspaper had top coverage of New Years eve block parties in Daytona Beach and New Smyrna Beach where alcohol-fueled partying is emphasized with CRA funding being utilized in both cities.
The New Smyrna Beach story, part of the Headline Surfer® marketing agreement with the Southeast Volusia Advertising Authority, has been particularly strong in readership among online users, shooting to the top of the Google news directory in New Smyrna Beach within an hour of posting overnight where it has remained for the better part of 11 hours now.