DAYTONA BEACH Fla. -- International Speedway Corporation had a groundbreaking for its new headquarters last week.
The new 200,000-square-foot building will be a cornerstone for “Daytona Live!”, a 71-acre, mixed-use entertainment destination across from Daytona International Speedway. The project will house more than 1,100 NASCAR and International Speedway Corporation personnel.
The remainder of the Daytona Live! complex will feature a hotel, movie theater, retail shops and a selection of housing options.