The Orlando Magic's new logo and jerseys have arrived

A celebration of the new logo and uniforms will continue for fans, with the Magic hosting an event today, Tuesday, June 3, from 3:00 p.m. to 8:00 p.m. at Kia Center. The open-to-the-public event will provide fans with the opportunity to check out the new Magic merchandise for the 2025-26 season and take photos on the Magic court. For more information, please visit https://orlandomagic.com/new-look.

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By HENRY FREDERICK / Headline Surfer

ORLANDO, Fla. -- After 16 years with the same primary logo and uniforms, the Orlando Magic are rebranding and bringing back the pinstriped jerseys. 

As the Orlando Magic continue to propel forward, the team unveiled a new logo and three new uniforms during a special celebration today at the Kia Center.

With the team and Magic brand continuing to grow, the new logo fondly revisits the Magic’s history, making an iconic and fan-favorite franchise symbol, “the star,” once again. The logo evolves with a nod towards nostalgia, featuring a legendary, star-centric logo displaying a “reach for the stars” mentality to match the team’s championship ideals.

The logos incorporate the stars in multiple ways – a variation of the past with a “new-look” cascading star trail and making a comeback in the wordmark, replacing the “A” in both “Orlando” and “Magic.”

It also stays true to the team’s roots, continuing with the colors Magic blue, Magic black, and Magic silver. The updated look includes the team’s secondary logo, with the iconic star behind the ball appearing in motion. This reflects the team's propelling forward and builds on the Magic's heritage and history from its birth in 1989.

The three new uniforms, Association (white), Icon (blue), and Statement (black), have evolved into modern classics, honoring the rich history of the Magic’s most iconic jerseys while ushering in a new era of Orlando Magic basketball.

With the return of the bold pinstripes, the MAGIC and ORLANDO wordmarks, uniform trim, and bold star on the shorts of the Association and Icon editions, the uniforms are a nostalgic tribute to a favorite of the Magic’s fanbase while being on trend with current and future style. The Statement uniform, the only Jordan brand uniform in the lineup, is influenced by the Orlando Magic’s original on-court warm-up jackets with bold pinstripes and the new star-centric icon featured on the shorts.

“The Orlando Magic’s mission is to be world champions on and off the court. The logo and uniforms are an extension of that mission and a direct reflection of the excellence our organization strives for from our ownership to our staff, coaches, and players,” said Magic Executive Vice President of Marketing and Social Responsibility Shelly Wilkes.

Wilkes added: “Based on fan feedback, the new logo was a collaboration and really a labor of love keeping in mind the affinity our fans have for our brand identity. This logo and new uniforms signify the beginning of a new era of excellence for the Magic while paying homage to the past. We are excited to build upon our rich history with a modernized version of the uniform and logo that our fan base cherishes.”

Shelly Wilkes / Headline Surfer“The Orlando Magic’s mission is to be world champions on and off the court. The logo and uniforms are an extension of that mission and a direct reflection of the excellence our organization strives for from our ownership to our staff, coaches, and players,” said Magic Executive Vice President of Marketing and Social Responsibility Shelly Wilkes. She added added: “Based on fan feedback, the new logo was a collaboration and really a labor of love keeping in mind the affinity our fans have for our brand identity. This logo and new uniforms signify the beginning of a new era of excellence for the Magic while paying homage to the past. We are excited to build upon our rich history with a modernized version of the uniform and logo that our fan base cherishes.”

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Henry Frederick press card / Headline SurferAbout the Byline Writer: 

Henry Frederick is an award-winning journalist who launched Headline Surfer in 2008. The site serves the greater Daytona Beach, Sanford, and Orlando areas via HeadlineSurfer.com in Lake Mary, Florida. Frederick earned his Master of Arts in New Media Journalism from Full Sail University in Orlando. He was a breaking news reporter (metro cops & courts beat) for the Daytona Beach News-Journal for nearly a decade, and before that, the same beat with The Journal-News/Gannett Suburban Newspapers in Rockland/Westchester counties, NY, dating back to 1989. Having witnessed the execution of serial killer Aileen Wuornos in Florida's death chamber and covering other high-profile cases, Frederick has appeared on national crime documentary shows on Discovery ID, Reelz, and the Oxygen Network series "Snapped" for his analysis. Assisting Henry Frederick with Headline Surfer is Sera King, who writes sports and feature stories, takes photos, and shoots video. •  Bio: https://henryfrederick.com/.